Once a slightly sad display of discounted bric-a-brac, the kind of junk you’d suspect was just taking up space in Amazon’s warehouses, Prime Day has since become a genuinely significant day in the PC hardware enthusiast’s calendar. Prime Day is Amazon’s biggest sale event for Amazon Prime members. In the meantime, here’s your guide to Prime Day 2023, including everything we know so far and some tips to avoid getting ripped off. Some rival retailers like to spend Prime Day cutting their own prices to compete, so in addition to the best Prime Day deals guide I’ll inevitably put together, look out for another anti-Prime Day guide comprised of the best non-Amazon bargains. Expect all kinds of component, peripheral, gaming monitor, and laptop deals – so many that they hopefully won’t even be limited to Amazon alone. While Amazon themselves have started running other sales events, like the recent-ish Amazon Spring Sale, Prime Day remains the most wide-ranging, deep-cutting festival of PC gear discounts outside of Black Friday itself. That gives you a few weeks to get prepared, be it through planning your purchases (with some useful best hardware guides) or signing up for a Prime membership. When exactly? Amazon haven’t announced this year’s Prime Day date but my sources tell me it will, as it did last year, land in mid-July. Amazon Prime Day 2023 approaches, bringing with it one giant collective opportunity to snag some quality PC gaming hardware deals.
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